Acquisition Manager

At Grupo Planeta, we are looking for an Acquisition Manager  to join our team in the Rome Business School. 

MISSION: The person will be responsible for planning, executing, monitoring and reporting marketing strategies to generate leads across all markets (national and international) following the scoring and ensuring the revenue and profit, managing the assigned budget and ensuring that all marketing materials align with brand identity. 

Main responsibilities

• Manage and execute offline initiatives, such as fairs, exhibitions, events and newsletters
• Develop and roll out advertising campaigns across different touchpoints, such as TV and OOH
• Develop and execute online branding initiatives to enhance brand visibility and drive enrolments across different touchpoints
• Collaborate with the creative team to produce high-quality, on-brand digital content
• Support the execution of online marketing campaigns, defining strategy and objectives, implementing schedules, monitoring progresses, solving possible issues, all the way to delivery
• Analyze and report on the performance of online campaigns, using data to inform and adjust strategies for optimal results
• Control and optimize the online marketing budget, ensuring effective allocation of resources
• Work closely with the sales team to align digital marketing strategies with sales objectives and support lead generation efforts
• Work closely with product management team to ensure our value proposition is aligned across paid media channels
• Stay current with industry trends, emerging technologies, and best practices in digital marketing to keep Rome Business School at the forefront of the market