Digital Marketing Specialist (Temporary)

At Grupo Planeta, we are looking for a Digital Marketing Specialist to join the Planeta Formación y Universidades division.

Main Responsabilities

Planning, managing, and supervising lead generation and conversion to sales through advertising campaigns primarily in the following digital channels:

• Search engines (mainly Google and Bing)
• Social Media (Meta, LinkedIn, TikTok…)

Monitoring and tracking lead generation on specialized education platforms

Coordination and management of lead generation advertising campaigns aligned with the School's objectives and performance planning based on:

• Global KPI monitoring, such as:
• Traffic
• LTR
• Lead volume
• CPL
• Investment
• Enrollment conversion
• Profitability
• Account monitoring and management based on:
• Markets/Regions
• Product portfolio
• Intakes
• Study modalities (online/on-campus)
• Seasonality
• Audiences
• Monitoring and ensuring compliance with key digital metrics, such as:
• LTR
• CPC/CPM
• CPL/CPA
• Reach / %IS
• Impression frequency

Controlling the entire sales funnel, from traffic acquisition to enrollment.

Analyzing and reporting on account performance.

Ensuring compliance with and development of action plans.

Interaction and coordination with key stakeholders, including:

• Specialized channel agencies (partners who execute action plans and implement monthly planning in coordination with the internal Digital team).
• Digital Team (part of the Digital team at Planeta Formación and Universities).
• Business Team (mainly Marketing/Communication and Sales departments).