Web Specialist

Department: Marketing
Location: Roma (Italy)
Contract: Permanent
Working day: Full time
Sector: Editorial, Education and Training
Vacancies: 1
Discipline: Marketing
Work modality: On site

Grupo Planeta

We are the first Spanish publishing and communication group, with family capital, which leads a wide offer at the service of culture, training, information and audiovisual entertainment, with a presence in more than 20 countries, connecting with 25 million people each day. All the professionals and companies of Grupo Planeta share some principles that are based on people, ethics, quality and excellence at work.

Job description

Position mission:

Rome Business School (RBS) is part of the international Planeta De Agostini Formaciòn y Universidades group. We are an international network made by 32 business schools and universities active in different countries, including France, Spain, Brazil and the United States.

At Rome Business School (https://romebusinessschool.com/) we are looking for a qualified Web Specialist to join our team. He/She will lead our marketing efforts to bring our value proposition to life across all our digital platforms. He/She will be responsible of all the tasks related to SEO, UX, Content and Core Web Vitals

Main responsibilities and task:

Develop and execute a comprehensive SEO strategy to improve organic visibility and website ranking
Perform regular keyword research and analysis to identify opportunities for content optimization
Monitor SEO performance and implement all required improvements
Optimize metadata, internal linking, headings and page structure across all key landing pages
Oversee the performance, structure and functionality of RBS website
Lead the execution of SEO and UX improvements
Manage and optimize site speed, mobile usability and Core Web Vitals
Track, measure and report SEO KPIs
Develop content SEO-optimized and manage blog strategy
Work closely with Digital Marketing team to support lead acquisition campaigns through SEO and WEB improvements

KPI’s:

Volume of leads
Website performances
Monthly enrollments

Team dimensions:

Number of components: 10
Financial responsibility: N/A
Impact in the organization: Medium/High

Requirements:

Education: Bachelor or Masters Degree in Economics, Marketing/Digital Marketing

Tools: Excellent knowledge of Google Adwords, Facebook Ads, Google Analytics and Wordpress
Experience: 2-3 years of experiences in same or similar role. Background in Business School or Digital Agency will be considered a plus

Requirements

Necessary competences for the development of the role:

Proven experience in SEO strategy, execution and performance tracking
Deep understanding of SEO best practices
Deep knowledge of Google Search Console, Google Analytics, SEMrush, A/B Tasty or similar tools
Strong understanding of Core Web Vitals and SEO performance KPIs
Hands-on experience managing websites on CMS platforms (especially WordPress)
Experience with A/B testing, CRO and user journey optimization
Strategic and analytical thinking, with a data-driven mindset and solid reporting skills
Market and business acumen: understanding of digital marketing channels and how SEO integrates with paid search, social media and CRM strategies
Proactive, detail-oriented and able to work indipendently
Italian mother tongue- not mandatory but a plus, if your Italian is not native- C1 it is mandatory
English proficiency (Mother tongue / C2 / C1 level)
Spanish is a plus

Submission requirements:

Department: Marketing
Location: Roma (Italy)
Contract: Permanent
Working day: Full time
Sector: Editorial, Education and Training
Vacancies: 1
Discipline: Marketing
Work modality: On site

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